Last night I was honoured to be asked to introduce my good friend and work colleague Nikki at the Sydney launch of her first book Unlock your Style. I was NERFOUS!
It was about 4 or 5 years ago now that I stumbled across Nikki’s blog – I had a toddler and was either preggers or just had a baby and was feeling particularly unfresh and a bit shit about myself. Over the years I have read and followed Nikki’s no fuss and REAL approach to fashion. I sit there nodding and duly nothing when she tells me I need some ponte pants, nay WHAT a ponte pant was! Discovered what BB cream was, the importance of getting a statement necklace or scarf, a certain bag or boots. Her model and me series and #everydaystyle that came about at the start of this year is testament to her success. Hundreds of REAL PEOPLE want to know how to make themselves feel better by dressing better.
I think that fashion labels sometimes forget about the REAL women that are actually out there buying their clothes in their stores. We get presented with skinny girls modelling clothes and then told to buy them. Women in their 30’s right through to their 70’s are the ones with the money buying their stuff that they should be targeting. We are the ones that they should be focused on…but I guess Mum’s with low self esteem and sagging boobs or middle aged women with hot flushes and cash to burn aren’t quite glamorous enough for that though are we? The magic with blogs and the online word is the REAL advice that you can get. If I like a pair of Country Road pants, I’ll tell you. You can tell me if you have something that works. I know that this is why blogs are so popular for people to get their information from. It can be trusted, its real.
While we have all known this for some time I am excited that the rest of the world can work this out through Nikki’s book and we are happy to watch her leave the nest and spread her wings and fly!
I am so proud of what she has achieved with this book. A book! A real life BOOK! Anyone who does that deserves a medal in my opinion. Nikki is one of the hardest working bloggers out there. She is also the most generous – with her time, her knowledge – no one does it better than her. I wish her every success with this book – she bloody well deserves it.
Here are some of the snaps from last night. I had my Mum with me who was officially loving herself sick there! Chatting away to all the bloggers – throwing advice around left right and centre and trying very hard to make sure she got all the hashtags correct!
I have Nikki to thank for my ponte pants and a new found sense of style that I now have all these years later. But above all that I have a true and kind friend – that’s worth the world!
You can buy Nikki’s book from Kmart, Big W, Target and any good book store or you can order online from a variety of online stores. Click here for a link of online retailers.
Do you read blogs for fashion advice?